Have you ever wondered how often your business website should be redesigned? Sadly, most businesses find a website designed by someone and then they forget about it. They only go back once in awhile to update and maybe switch
Banner out on home page. Often, we see businesses go years without modifying their site because “most of the information is still current”.
When building a renovated site, discuss the challenges you want to overcome with the team involved in designing your new site. If you want the site to lead, it is important to focus on incorporating the flow of pages to submit the form or to the information request page. If you want to sell online, on the other hand, you need pages to identify visitor needs and provide them with the right product or service solution. Or, if you want its greater visibility and traffic, you must include pages and content that can be optimized for SEO – search engine optimization – to build your online presence.
How Often Should Your Business Website be Redesigned Here you get solution:
Looks and feels old
Another reason to invest in website design is more cosmetic – the look and feel of your site. Think of your website as a home. People arrive on the site and immediately receive the first curb appeal effect of their brand. Is it telling them that you are modern and engaged and able to provide the product, service or support they need? Or is it dilapidated, featuring old design elements such as traffic counters or flashing banners and something different from its head? If the latter, a redesign is almost certainly what you need.
Investing in the look of your website is like renovating your home before sale. If bathrooms or kitchens do not see fresh paint or new fixtures in a few decades, then buyers are likely to be taken away, just as the Internet has seen since the early days that visitors are likely to bounce.
But, just as every renovation project will help with the sale of your home, you do not need to upgrade every aspect of your existing site to see an impact. Sometimes home pages and main categories pages give some TLC, and applying a face-lift to existing content can boost some time and expense.
Does not work right
If your site does not perform well, this is another sure sign that it is time to invest in a new site. However, this is a fairly subjective idea, and can manifest in many forms and different ways. For example, if your site contains high quality content that is seven pages – or seven clicks – deep, buried, then it is not an effective design. If your site has many links that lead to nowhere or pages to be rejected – links that lead to error or 404 pages, whether on your own site or offsite – or your pages load slowly or Your site is not mobile responsive (today’s Cardinal Sin Web), these are all signs that the time has come to redesign the website.
If your site does the right thing for you and your visitors, it is also worth noting. Is it serving as an informational resource for visitors? Are they looking for what they need easily? Can you easily make updates or changes to product information, service features, or inventory items? If the answer to any of these questions is “no”, then whether you need a redesign or not, the answer is “yes”.
When a certain amount of time goes by
Despite all this, some of you are still looking for a clear answer. So we will give you one: redesigning your website every 2-3 years is a good benchmark. This ensures that you stay on without overdoing it.
In the rare case in which you do not have to change something on your website after 3 years (this has happened very little), you should at least change the copyright year at the bottom of your page. This is a sure indicator to your visitors how much effort you have put into your site and therefore, how fresh your content is.
Change your business
Your business changes a lot in a year’s time. Often your website does not reflect those changes. Perhaps you have made some changes to the products or services you offer. You may be offering more services, or trying to make your system work and offering less. Your website should give your customers an accurate picture of your business and not just an overview.
There is one more reason to decide if you need a redesign: look at how people are responding in the matrix and see what that tells you.
Website Bounce & Site Layout
Using analytical tools, you can look to see what customers are responding to about your current design. Are they going in a hurry and creating a tremendous bounce rate on your site? Do those visitors click on the links you want them to click? This lack of conversion of visitors into paying customers is probably due to your layout not being enough to provoke anyone to stick.
First impressions are everything, and any drop in web traffic is a huge red flag for you to do something quickly.
Site usage
What your website does also affects the cycle. If this is the main generation, believe it or not, these sites have slow cycles. It is often out of fear of decreasing conversion rates as a result of the redesign.
If you are running an application that has regular usage – run carefully and slowly with a redesign. Typically, a rebuild will cause consumer dissatisfaction, even if you hit it out of the park. Regular users hate change. Point here: Study your purpose, and how it will benefit (or hurt) from a redesign initiative.
We can help get you all here on 1WebLAB,web and graphic design team, as well as providing IT once we are running your site, we will maintain you to ensure that you do not have site accidents or other problems. We are one of the best website redesign company.