It is 2021 and the debate continues. Which is better Digital Marketing VS Traditional Marketing: Who is Battle Winning? With so many advantages of digital marketing, why would any business still run with traditional marketing? Let’s take a closer look at the advantages and drawbacks of each so that you can truly measure the ROI of each.
And then you decide how you should proceed with your marketing plans!
It is no surprise that marketing plans are the most important part of every business, which people cannot overstate or neglect even in the worst case scenario. In addition, regardless of industry type, savvy entrepreneurs should focus on promotional events and publicity stunts rather than allocating funds for activities.
Marketing is basically how you create awareness in society about your product and services. Between these scenarios, if you think the marketing plan is only about promotion, then you are sadly mistaken. With each passing day, you need to find ways to attract your potential customers to stand out from the crowd. However, having a marketing budget plan with you will help to show the right direction of investing money.
But, most business owners are finding it difficult to choose the best approach from traditional and digital marketing approaches. This means that the fight between the heavyweight continues now! In this technology-prone era, individuals often aspire to gain fame and name overnight, which is not possible with traditional marketing methods. is not that the truth?
On the other side of the fence, business holders have some fear to invest in digital marketing strategies due to misconceptions about cost factors, traffic generation and much more. If you too are confused and want to know which is the relevant method — traditional or digital marketing techniques with better ROI — to run a better business today, then take a look at the following points.
What is Traditional Marketing?
Traditional marketing refers to any type of marketing that is not online. This means billboards such as print, broadcast, direct mail, phone and outdoor advertising. From newspapers to radio, this method of marketing helps to reach the target audience.
Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it is true and true. Everyone faces some kind of traditional marketing in their everyday lives, whether it is mail or your daily newspaper.
Traditional marketing plays an important role to reach a local audience. If they are physical, the advertisement can be kept for a long time. Also, there are listeners who are easier to access to traditional marketing than online marketing.
What is digital marketing?
In contrast, digital marketing is well digital. Digital marketing is a company that does online marketing, such as paid social media advertising, email marketing, and PPC advertising. Digital marketing has become wildly popular due to cultural, technological and social changes around us.
Promoted tweets, impressive journeys, and delicious videos are all examples of digital marketing and how it expands. Even Googling “What is Instagram &Facebook?” Evidence of effective digital marketing.
As the world becomes more digital, we have evolved in the market. Not only is digital marketing sometimes more cost effective than traditional, but it is also a more direct way to connect with target audiences globally.
Lay the foundation for traditional and digital marketing first
Every good marketing plan starts with smart goals. SMART goals are specific, measurable, actionable, results-oriented and time-bound. They are also measured quarterly and annually. These goals anchor your marketing plan, tie it into a budget, and allow you to track the company’s progress toward larger business goals, which are year-over-year revenue growth, a particular quarter in a particular Product line sales may increase. , Or improving profit margins.
If you need to brush up on how to develop an effective marketing plan, then visit Impact and read this post.
Disadvantages of Traditional Marketing:
- Around 25% of marketers feel that the traditional form of marketing is very expensive and cannot be done effectively with little capital. This makes it difficult for startups and small businesses to achieve.
- About 50% of business marketers think that traditional marketing leaves little or no room for audience interaction. This creates potential difficulty in connecting with the audience and keeping them informed.
- About 15% of marketers believe that unlike digital marketing, it is difficult to estimate the return on investment with the traditional form of marketing.
- About 5% of business marketers have already experienced that it is very difficult to get customer feedback with traditional marketing. This in turn makes it harder for businesses to understand customer demands and expectations.
- More than 5% of marketers bear witness and believe that with the traditional method of marketing, the conversion rate remains quite poor.
After discussing, let us now talk about the prominence and extent of digital marketing and examine how it has influenced the behavior of consumers in the present times.
The secret of digital marketing
Now that digital marketing has almost taken over the traditional form of marketing, consumer behavior has been greatly affected. Consumers are evolving with digitalization and their research and purchasing patterns are also changing dramatically with the development of technology.
• Over 85% of consumers read reviews and responses about a service or product before making a purchase.
• About 60% of consumers use Facebook and Instagram every day.
• About 94% of B2B marketers use LinkedIn for online marketing purposes.
• As per 2019 predictions, about 70% of the total budget spent on advertisements will be directed towards mobile ads.
• About 90% of B2C marketers believe that social media is the best strategy for excellent content marketing.
Now, let’s dive into the following demographics and see how digital marketing has evolved and surpassed the traditional form of marketing over the years. As per the 2011 data, businesses spent comparatively less on offline advertisements than online advertisements. This continued until the year 2016, when investment in online advertising surpassed investment in offline advertising for the first time in the history of marketing. Since then graph has always demonstrated increasing spending on digital marketing and decreasing investment in traditional marketing.
Digital Marketing vs. Traditional Marketing – What Should You Use?
with honesty? Both.
You can be incredibly successful in running a digital marketing campaign that targets your audience and converts them into customers.
Traditional marketing can complement that growth. Exhibitions, flyers, radio advertisements – all of them can be successful. The difficulty is that they are impossible to track.
But if you have a digital campaign firing on all cylinders, then the additional risk it may present may be worth it.
Book a consultation with us today to find out your options, and what a top digital marketing agency and expert social media consultant can do for your business.