Definition: Social media audit is a series of steps taken to evaluate and optimize the business’s social media profiles and strategies.Everyone can do a 15-minute social media audit for eCommerce success.

Why can Everyone can do a 15-minute social media audit for eCommerce success.?

Completing an audit answers many questions about the relationship between a company and its web audience.

• Does an appearance on Twitter bring in new customers?
• Does the Facebook page retain the old one?
• If an online profile does not conform to the business’s marketing plan, an audit may reassign them or indicate that they need to be dealt with.
  An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals that need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.

Social media audit is a series of steps taken to evaluate and optimize a business’s social media profile and strategies. Performing social media audits can help e-commerce businesses stay on top of their online presence.

Why conduct a social media audit?
Completing an audit answers many questions about the relationship between a company and its web audience.

Does Twitter presence bring new customers?
Does the Facebook page retain the old one?
If an online profile does not conform to the business’s marketing plan, an audit may reassign them or indicate that they need to be dealt with.
An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals that need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.

Everyone can do a 15-minute social media audit for eCommerce success:

1. Locate all profiles:

If social media is well integrated into a company’s marketing strategy, it will be easy to find some profiles. Nevertheless, some people may have fallen out of the way. These profiles are usually on lesser known networks or platforms that were once up and coming, but have since lost popularity. Apart from the big names (Facebook and Twitter), companies should check out Google Plus, LinkedIn, Yelp, Tumbler, Instagram, Snap chat, Vine, Periscope and many more. Also, be sure to check employment websites such as Fact and Monster.com. An internet search can find elusive profiles and point to anything informal.

2. Define specific goals for each network:

To protect yourself from being overwhelmed, it is important to zero in on your social media goals for each platform you activate, including:

• Raise brand awareness
• Generating more leads and sales
• Increase community participation
• Increase your audience (think: followers)
• Drive traffic to your site

3. Open your social media analytics:

Now that you know which profile you’re auditing and what metrics you’re looking for, it’s time to dig up the data.

Here you will be able to identify whether you are hitting your targets or are in the room for improvement.

Note that a social media analytics tool like Sprout can actually speed up the process of pulling your metrics, not to mention keeping them all up to date in one place.

 

4.Check for stability and deviation:

The logo and name must be the same across all profiles, and must conform to any optional color branding. Pictures, videos and other content should be the same as per each profile, but unique aspects of each platform can be used. Some of the information is more compatible with various social media sites (for example, keep longer videos on YouTube and shorter ones on Facebook), and having a bit of unique content is one reason consumers follow all the company’s profiles. Provides.

Check the content of each profile and make sure it is consistent with the overall marketing strategy. Communication should be the same unless the communication is platform-specific – for example, a drawing only for Twitter users.

5. Find out how you are funneling your social media traffic:

No surprise here: it is important to measure the connection between your social media presence and your website.

This will not only help you understand which posts draw legitimate interest from your audience but also which channels are most valuable for generating leads.

You can find the traffic number in Google Analytics under “Acquisition” (and then filter by “Social”). Alternatively, you can use Sprout Social to highlight the correlation between your social followers and web traffic.

6.Check the profiles of niche influencers and brands:

Taking inventory of what other people are doing in your industry can help you improve your own social profile. You can learn a lot from those who do it best.

Start by finding four to eight influencers or brands in your niche. You are likely to know in advance about many people or businesses who are similar to you and who speak the same message to the same audience. If you need help completing this list, you can try tools like Tracker.

Once you have your list, you can go through the same steps that you did for your personal accounts.Find social accounts for these affected.Generally, you would like to know the following:

• Branding: How does their overall look promote the brand?
• Can visitors get a fair idea of ​​their personality or culture? How have they chosen to use images in headers and avatars?
• Popularity: How many followers / likes does the page have?
• Frequency: How often do they post? What do they do on weekends?

7. Grading scale:

Having a process and methodology for social media audit is essential for long term success and potential.

Whether using Excel is your own process, a template from a third-party source, or a platform like Sprout Social, using consistent methods puts a science behind historical comparisons.

8. Come up with new objectives and action items:

At this point, your spreadsheet should be mostly filled. now what?

Remember that the purpose of a social media audit is to give you a better understanding of where you currently are and make plans for the future.

Whether it is increasing your followers on a certain channel, gaining more engagement, or broadening your audience, you have everything you need to make more informed decisions.we included a SWOT (Strength, Weakness, Opportunity, Threat) analysis section for each network in the template. You can use this field to add some high-level analysis based on all the data collected from your audit.

9. Identify unauthorized profiles:

Unfortunately, there may be instances where a company looks for a fake profile written in its name. Sending messages to the manufacturer can be difficult; If not, check the site’s Terms of Service, FAQ or Help section to see what can be done.

Social media audits are certainly very involved, but completing one can ensure that branding is consistent and that online marketing is effective.

10. Website and blog evaluation:

Check the related website and blog page to check for social media factors:

• Senility
• Meta title and description.
• Formatting.
• Keyword.
• View.
• Material display.

questions to ask:

• Are your blog posts easy to share?
• Does your title and description matter in one part?
• How about those scenes? Are they shareable or boring?
• What is the best performing material?
• What is the top performing social media network in Google Analytics?
• Are you integrating chat-bots on your home page?

The conclusion:

Go to scale, see how your brand weighs. Find out more about social media audit Contact a 1Weblab, Digital Marketing Company in Delhi.

Keeping your social media marketing in a healthy state creates the most opportunities for audience retention and attention.