Do you want to increase conversions on your website? As smart marketers know, your design can make all the difference. In this post, we will share 11 web design principles that will boost your conversion rate.The most effective ways to increase your conversion rate.
Many marketers harp on the importance of SEO, social media, creating leading magnets that convert and like, yet to begin is to build an excellent website so often overlooked. While all these components matter, your web design is not just a “pretty face”. Web design can actually make or break your conversion rate.
Increasing your conversion rates is absolutely critical. A good conversion rate is followed by high sales volume.
The most effective ways to increase your conversion rate are as follows:
1. Test Your Title and Value Proposition
Not only is the title one of the first things a person sees on your site, but did you know that on average, only 2 out of 10 people continue to read what is after the title?
Talk of do or die!
The goal of your headline should be for your visitor to feel sufficiently compelled to read what they read.
Here are some suggestions for landing page title tests:
Keep it simple and clear, because clarity is always almost like persuasion, e.g. “We will improve your conversion rates, guaranteed.”
Promise to solve a unique problem facing your visitor. Give them a solution.
Does your title match your ad? If not, test it to see the power of stability.
“Use the title episode” for your title and “The subtitle case for your subtitles.”
Start it as a question. For example: Want more conversation for less money?
2. Create a compelling and clear value proposition
The efficiency of your conversion rate is determined by the value proposition, which makes it the most important conversion factor.
What exactly is a value proposition?
This is the primary reason a prospect should buy from you. Customers not only want to know “What’s in it for me?” But “Why buy from you?”
If you had just 10 words to explain why people should buy from you instead of the competition, what would you say?
Many marketers try to improve results by changing page elements to font color and size, button size, pictures, incentives, and so on, when the first step should really focus on strengthening their value propositions.
If your home page or product page is “Welcome!” Or simply lists the name of your company or product, you are missing out. Note that there is a difference in the value proposition of your company and your product. You have to address both.
3. Pay per click campaign
Pay-per-click (PPC) campaigns allow you to pay websites to share your ads. You pay only when someone clicks on your ad or by the number of impressions your ad receives.
You should use PPC campaigns to drive traffic to the landing pages where you will convert prospects by capturing their email addresses.
Increase Conversions With Pay Per Click Campaign
By using page-level targeting, you can easily increase conversions with email options that are only visible to your PPC visitors. The use of these targeted options can actually increase the effectiveness of your PPC campaigns.
4. Traditional Public Relations
Do not neglect “old-fashioned” public relations when trying to attract your customers. Print publications, television advertisements, live events, direct mail, and advertisements can still be very effective in increasing conversions. This is especially true when combined with text marketing.
5. Set up a sales funnel
Sometimes what kills your conversion is that you are asking for a sale (signup, whatever) very fast. People “are browsing right now,” may not be psychologically ready or in a hurry to buy now.
The more expensive and / or complex the product is, the earlier the people need to be ready to commit.
6. Shorten your forms
One reason the user is not converting is that there is friction in the process. For example, if you have a long form, visitors may hesitate to fill it.
It is your job to eliminate hesitation, not to make it. By shortening your forms, you will build trust among your audience. Also, it takes less time to fill so users are more likely to complete it.
7. Remove Distractions
There is nothing worse than visiting a website that pulls you in too many directions.
Your landing page should be clear, concise and easy to navigate. If it is not necessary, do not include it. There is no need to know your visitors and do nothing.
When possible, implement the following (and not many):
Headline and subheading
Benefits and features
Testimonials and / or Reviews
The view is combined with context, which shows what you are offering
There are other things to consider – such as a live chat box, social proof and video (more on these below) – but the point remains the same: eliminate all distractions. You want your visitors to focus on your offers and nothing else.
8. Add live chat
When a web visitor does not convert, they may have questions or concerns about your product or service.
To avoid losing potential customers, you should consider adding live chat to your site.
With live chat, your customer service or sales staff can reduce the concerns of prospects who are on the fence.
9. Live up to your audience’s expectations
When someone clicks on your site after reading your meta description on Google or looking at your search engine ad, your landing page has to follow.
You must distribute the vows that were made in that copy. For example, if a user sees this post in Google, they would expect to find strategies to improve their conversion rate. If they click and this page only contains pictures of puppies, they will be confused.
If a landing page does not deliver what a user thought they are getting, they will not convert. So you need to think about the whole process from seeing an advertisement, visiting your landing page and downloading the offer.
If a landing page is not changing, review your social media posts and search engine details to see if you follow the promises you made.
What should you do now-
Start working on your conversion rate optimization now
1Weblab, SEO Company in Delhi Laxmi Nagar, India has given some tips to help you increase conversion rate, but now is the time to test your own site and find out what you need to do.