The main problem we see about average e-commerce is that it’s completely dedicated to talking about the corporate . A page about us that focuses on your e-commerce brand – what a crazy idea!How to write about us page that rocks – tips and examples.
But consider this – an About Us page isn’t almost you or your company. it’s about why customers invest emotionally in your brand. it’s about why you’re the simplest person to unravel your client’s problem.
It builds trust and helps someone make the choice to pursue their relationship with you – whether it’s within the sort of signing up for your email list, requesting a consultation, or purchasing one among your products.
And within the world of e-commerce, what you’re doing – building trust and providing a product that solves a customer’s problem.
What is really about us?
The problem with many pages about us is that they’re a link buried within the footer of an internet site – which results in short written paragraphs a few company.
About Us may be a goal-oriented sales page, focused on highlighting the most important selling points of your story and brand, making a robust impression on eager customers.
How to write about us page that rocks – tips and examples:
What quite people are visiting our page about you?
Who are they presumably ,
they’re potential customers considering the acquisition of your products or services.
they need to peek behind the curtain and see if your company is that the one they need to try to to business with:-
- Is it big or small company?
- Is it a public company, private or family owned business?
- How long have you ever been in business?
- Who is at the helm?
- Where is your home of residence?
- What makes your company special?
- What are its core values?
- Why should I buy from you and not from your competitor?
Why does one need an About Us page?
A page about us is vital when building relationships together with your customers. If you continue to don’t need this page on your website, here are some more reasons why it is a good idea to figure on it:
1. It’s fashionable new visitors
On average, more people visit the About Us page than the other page on your website. Why so?
People are naturally curious, and not almost the products. They also like stories and learn more about the brand. A page about us quenches these three thirsts. Therefore, it’s important to make a page that catches the curiosity of your potential customers.
2. It shows why you’re unique
No one else is doing business such as you . Your About Us page may be a excellent spot to inform this.
Your unique story is what distinguishes itself from the competition and your page may be a place where you’ll uncover the foremost important differences. Also, if people have met an equivalent difficulties and triumphs as your brand, they’re going to naturally be interested in your story.
3. It strengthens your brand image
Your About Us page may be a excellent spot to verify who you actually are and the way you would like words the way you would like them.
Their website, like product packaging and website copying, is nothing that’s obnoxiously loud or distracting – it’s only nearly as good as your product. this is often one among several page examples about us that uses psychology to some extent to its advantage.
So now that you simply simply know that you can make an honest impression about us, read on to ascertain what you’ve got to incorporate in yourself!
How to write on us page: a template
The best pages about us accomplish their goals through storytelling a few brand.
Every story needs a hero, then does every page about us. In some cases, it’s going to be you or your founding team. In others, you’ll consider your business to be your character with a special story.
Either way, the stories are all representing change – starting in one place and ending in another – which are some things about you that ought to even be about the page as visitors scroll through it.
You can create a story for yourself on our page using the subsequent formula:
Set the scene:
Introduce the characters or setting, and establish the “way it was” for the established order , or for you, your target customer, or your industry.
Introduce the matter :
Describe the problem that called you (the main character) to act.
Rise to the challenge:
Explain the way to set you up to seek out an answer (ie start your business) and therefore the obstacles you face along the way.
Reach a solution:
Share the aim of your business and therefore the milestones that enjoy it.
Imagine what’s next:
an image of the longer term for your company or an image of its mission and goals.
Update regularly:
Your About Us page should be a piece ongoing . Keep rotating it to form it better.
There is nothing wrong with seeing how other businesses represent themselves. Analyze our About Us pages to ascertain what works and to urge ideas that you simply can implement in your own page during a basic way (not lastly!).
As your company develops and grows, update our page about yourself. If you target new markets, develop new applications or add key people to your team, they will ask us about you.
Conclusion:
Do you have a page about us?
One page about us doesn’t need to exerting . But it should do an honest job to offer customers an insight into the inner workings of your company exposing the whats, whats and whats of your brand. So be honest and choose the words wisely. most vital , do not forget to be human.
Let your creativity flow and do not let a touch emotion come through. The more genuine you’re , the better it’ll be to attach with you and your brand. And this may make your name stick in your customers’ heads.
1weblab,Digital Marketing Company in Delhi , contact us today. we’ve the best experts who make impressive pages about us.