Targeting potential customers who ‘delay’ the acquisition cycle with long tail keywords, with Word tracker, the leading keyword research tool. How to identify the long-tail keywords: Best ways to look for long-tail terms
Seasoned professionals within the field of online marketing know that it’s smart to use keywords that focus on potential customers who are “late” within the purchase cycle. So, how does one determine what these keywords are? …and why are they so important?

In professional terms, what we are talking about here is that the concept of targeting the so called long tail keywords.

What are long tail keywords?

Long tail keywords are those three and 4 keyword phrases that are very specific to whatever you’re selling. You see, whenever a customer uses a highly specific search phrase, they’re trying to find exactly what they’re actually getting to buy. In virtually every case, very specific searches like these are more likely to show into sales than more general searches, which are more geared toward the sort of keyword research that buyers typically do before making a sale decision. Huh.

How to identify the long-tail keywords: Best ways to look for long-tail terms here we go:-

1. Use Google Suggestions

Google Suggestions are an excellent source of long-tail keyword variations. Just start typing your primary keyword into the Google search box and see what variations Google suggests:

If it turns into a Google suggestion, you recognize it is a phrase people are trying to find . the following pointers don’t necessarily inspire your belief in humanity (we all remember the “I’m extremely scared of the Chinese people” debacle…), but they will inspire great things .

2. Use Google’s Related Searches

Similar principles to Google Suggestions that appear once you type your query, but these suggested related searches appear at rock bottom of the SERP, at rock bottom of the primary page of organic results:

You might find a couple of more suggestions here (in this case, eight keywords versus just four above), and that they also can be a touch more personal (Google knows I sleep in Colorado, hence “Denver” and “Fort Collins” modifiers).

3. Use More and Different Keyword Research Tools

If you simply use one keyword tool whenever you are doing keyword research, you’re selling yourself short and doubtless missing out on plenty of long-tail keyword variations. The Google Keyword Tool may be a great basic tool and an honest place to start out , but if you are looking for more long-tail keywords, try these other options as well:

Word Stream’s Free Keyword Tool – Sorry to interrupt our own horn, but you’ll actually get more long-tail suggestions and more keywords down the road with our Keyword Tool than most other tools.
Google Trends – determine what people are checking out immediately (like “Who will win the 2012 election?”).
Social media tools – for instance YouTube’s Keyword Tool and Twitter Search.
The more keyword tools you consult, the more long-tail keyword variations you’re likely to seek out .

Why SPECIALIZE in long tail keywords?

There are three reasons why you ought to specialise in long-tail keywords in your SEO efforts.

1. It’s easy for them to rank.

Long tail keywords are easier to rank for because fewer websites compete for them. for instance , keywords like “website builders” have about 390 million leads to Google, which suggests you’ve got to beat all of them to succeed in No.

The long-tail keyword “best website builder for ecommerce”, however, may be a better option as you simply got to traverse 8.1 million websites.

2. They need a high conversion rate.

People checking out long-tail keywords are, generally speaking, further within the buying cycle than someone searching more broadly about the subject . These people already know basic information about the subject and need a solution to a selected question. They search with more attention and intent and appearance for retailers, reviews and more, which results in longer tail keywords converting more often.

3. They carry you more organic traffic.

People who use long-tail keywords are trying to find specific information, in order that they will spend longer on the location they find in search results. As they last longer, you will get more organic search traffic and your bounce rates will decrease.

Now that you simply know what they’re and the way they affect your SEO, it is time to find out the way to find long-tail keywords for your website.

So where do you have to attend find those traffic- and lead-driving long-tail keywords? Here are nine tips to urge you started.

How to Identify the simplest Long-Tail Keywords ?

Use the following pointers to seek out the simplest long-tail keywords for your website.

Use your analysis
Turn on your favorite tool and appearance for long-tail keywords that are already driving traffic to your website. For those you already rank for, brainstorm related or similar long tail keywords stick with the highest five that appear during this report, because people are already checking out them.

Use Google Autocomplete

Google’s autocomplete feature may be a helpful thanks to find long-tail keywords because it uses the particular words and phrases that folks are checking out . So, you type in “best website builder…” and Google gives many suggestions like “for artists,” “for online stores,” “for amateurs” and more.

Use Google’s “Related Searches” List
At rock bottom of every search result page, Google displays a “Related Searches” list. These are, you guessed it, other related search terms that folks have used. Each of them may be a long tail keyword that you simply can use to drive traffic to your website.

Ask the general public

Answer Public may be a fantastic keyword research tool that uses autocomplete data from search engines to get question-focused keywords. Enter your short-tail keyword on the location , and it’ll display a mind map of all the questions people are asking with it. Here’s a go-to for “website builders”.

Final Analysis:

Looking for long tail keywords?1WebLab, SEO Company in Delhi will assist you . Find quite three and 4 keyword phrases that are very specific to what you’re selling. Dig very deeply into the long tail of the first phrase: for every search,View competition data for every keyword, so you’ll choose the foremost promising keywords.