High-quality SEO will take you an extended way in increasing your ranking, but technical SEO, especially Google bot optimization, goes a touch deeper.Boosting Your Technical SEO With Google bot – All you need to know.
Optimizing your website for Google bot may be a mandatory task. Here are some tips and tricks which will assist you achieve optimal Google bot optimization.
What is Google bot?
If you have ever wondered how search engines like Google find websites and choose which of them should rank above others, Google bot is a component of the solution .
Google bot may be a bot that Google uses to crawl the online and index websites. Google bot is additionally called spider. Googlebot’s job is to crawl every web page it allows access, and add it to Google’s index. Once an internet site is indexed by the Google bot crawler, it are often accessed by users on the SERPs supported their search queries.
How does Google bot work?
To understand the nuances of how a web page ranks, it’s important to understand how a Google crawler works. Google bot uses a database and sitemap of varied links it discovered in its prior crawling to chart where on the online to crawl next. Whenever Google bot finds new links while crawling an internet site , it adds those links to its list of web pages it’s getting to visit.
Additionally, if Google bot detects that broken links or changes are made to other links, it makes a note to update it on the Google index. Therefore, you ought to always make sure that your web pages are crawl able, in order that they will be properly indexed by Google bot
Different Types of Google bots
Google has several differing types of Google crawlers, and every is meant for a spread of forms during which to crawl and render websites. As an internet site owner, you rarely need to found out your website with separate instructions for every sort of crawling bots. within the SEO world they’re all treated equally unless specific instructions or meta-commands are set by your website for particular bots.
There are 17 sorts of Google bots:
- API-google
- Ad sense
- Ads Bot Mobile Web Android
- Ads bot mobile web
- (google bot) image
- News
- video
- Desktop
- Smartphone
- Mobile apps android
- Mobile ad sense
- Feed fetcher
- Google read aloud
- Duplex on the online
- Google favicon
- Web lite
- Google Store Bot
Boosting Your Technical SEO With Google bot – All you need to know here we go:-
Before SEO, you would like to optimize your website for Google bots to make sure optimum ranking in SERPs. to form sure your website is accurate and simply indexed by Google, follow these tips:
1. Robots.txt
Robots.txt may be a document placed within the root directory of an internet site . one among the primary things Google bot does when crawling a site. it’s highly recommended to feature robots.txt to your site and a link to your sitemap.xml.
There are some ways to optimize your robots.txt file, but it is vital to take care in doing so.
2. Site Speed
Loading speed has become one among the foremost important ranking factors, especially for mobile devices. If your site’s load speed is just too slow, Google bot may lower your ranking.
An easy thanks to determine if Google bot thinks your website loads too slowly is to check your site speed with any of the free tools.
3. Sitemap.xml. use
A website’s sitemap may be a very clear guide the way to access your website for Google bots. Sitemap.xml acts as a map of your website for the Google bot crawler to follow. Google bots can get confused by the complex website architecture and should lose track while crawling your website. Sitemap.xml helps them avoid missteps and ensures that bots are ready to crawl all relevant areas of your website.
Many of those tools will provide recommendations that you simply can send to your developer.
4. Schema
Adding structured data to your website can help Google bot better understand the context of your individual sites and therefore the website as an entire . However, it’s important that you simply follow Google’s guidelines.
For efficiency, it’s recommended that you simply use J SON-LD to implement structured data markup. Google has also noted that J SON-LD is their preferred terminology .
5. Check Canonical’s
One of the foremost common problems for giant websites, especially within the e-commerce domain, is handling duplicate pages. Duplicate pages can exist for variety of practical reasons, like multilingual pages. However, if not handled carefully they will pose a drag to be properly indexed by Google bots.
If for any reason you’ve got duplicate pages on your website, identify those pages using the Auth tag for Google bots to form sure Google bot knows their attribute. you’ll also use hreflang attribute for this.
6. Content
The quality of the content on your website are often important in determining how well it ranks on Google. The advanced algorithms employed by Googlebot also assess the standard of the content while crawling your pages. Therefore, you want to make sure that your content is top quality , SEO optimized, and may improve your domain authority.
7. Loading JavaScript
While static HTML pages are arguably easier to rank, JavaScript allows websites to supply a more creative user experience through dynamic rendering. In 2018, Google put tons of resources into improving JavaScript rendering.
8. Image Optimization
Image optimization can significantly help Google bots determine how images relate to content, and promote the SEO healthiness of your content.
Here are a couple of ways you’ll do image optimization on your website:
Image file name – what’s a picture , it’s described in as few words as possible
Alt Text – describe what the image is about in additional words, and possibly use keywords to extend its SEO
Image Sitemaps – employing a separate sitemap for images is suggested by Google in order that Google bot can more easily crawl through your images.
Create simple and fresh content
Google is extremely user-focused in its ranking factors. Making the content on your website easily accessible, easy to know and fresh are three pillars which will significantly optimize your website for Googlebots.
Google’s advanced algorithms help Google bot analyze and determine whether your content is fresh, easy to understand, and how well it is engaging with users.
In the final analysis:-
When it comes to technical SEO and optimization for Google bot, there are many things to consider. Many of these require research, and I recommend that you ask your colleagues about their experience before implementing changes to your site.
With years of experience in providing holistic SEO services, 1 Web lab helps your website achieve maximum potential, and helps you navigate the world of Google bot. Contact Us Today We are one of the best SEO Company in Delhi.